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This is a very lucrative business, and it's growing in demand andpopularity. There are thousands of people in all parts of theworld who are making hundreds of dollars each week, just readingand clipping news item in the privacy of their own homes! The press-clipping business is very much misunderstood by mostpeople, and therefor there are a lot of people who are veryskeptical about it as a way for ordinary people to make extramoney at home. If you explain to friends or neighbors that youoperate a press clipping business, most of them will think youpore through the obituaries, funeral notices, ad weddingannouncements. Clipping these out and sending them to people orrelatives of the people being written about. In reality, this is but a very small part of the home-basednewspaper clipping service. The really successful press clippingservices have contracts with companies and organizations thatwant to keep current on any number of matters reported in thepapers. Some companies hire clipping services in order to keep track ofwhat their competitors are doing. Other companies, includingbusinesses of all kinds, use clipping services as a means oflocating sales leads and new customers. National magazines andnewspapers are a;ways in ned of different or interestingmaterial, and frequently employ home-based clipping services. To set yourself up in this kind of business, you'll need only apair of scissors and as many different newspapers and magazinesas you can subscribe to. A visit to your local public libraryshould be most informative relative to newspapers and magazinesavailable to subscribers. You should also visit your local wholesale paper house, or make adeal with te local stationery store to buy labels at a discountprice. You'll want to attach these labels to the top of eachclipping you send to your clients. On these labels, you'll wantto print the name of the publication th clipping came from, andthe date it appeared, as well as your on name and address. The next step is simply to start clipping articles that mentionor talk about specific companies or people. File you clippings inenvelopes or boxes according to industries or types ofbusinesses, by company name, ad according to the names of thepeople mentioned. Once you have ten or more clippings that talk about a particularcompany or person, put them in a envelope and send them to thatcompany's owner or public relations director. You should includea short note with the clippings, explaining your service and yourfees. Your should try to get your clients to agree to pay you a monthly"reader's fe," for which you agree to look for anything in thenewspaper about him or his company or industry. Every time youspot such an article, you of course clip it, and send it to him.A minimum monthly "reader's fee" is usually $25,but it can varyaccording to the number of publications you read, and thee numberof clippings found. Generally, a clipping service that scans statewide publicationscharge about $50 per client, or $100 per client for those wantingclippings from national publications. These fees, of course, aremonthly fees, and you can easily see how you could make very goodmoney with just 20 or 25 clients. To promote and build your business, you can scan your localbusiness services directory and send out a solicitation letter toeach of those listed. A couple days after you've posted yoursales letter, you should follow up with a phone call. A short, to-the-point ad under "Business Personals" in your dailynewspaper will also bring in new clients for you. And as soon youcan afford it, go with at least a small display ad in the yellowpages of your telephone directory. You should definitely contact relations firms, advertisingagencies,and civic organizations in your area. Explain yourservices and ask them if they have any special clients or needsyou can help them with. You'll find many of your local politicaland "cause" groups very interested in receiving clippings abouttheir opponents. Clipping services in one form or another have been around sincethe advent of the printing press, and as stated earlier, they'rebecoming more in demand. It's definitely the kid of businessanyone who knows how to read can set up ad operate with anabsolute minimum investment.
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